Georgia has worked for Sónar festival since 1995. As the Communications & Digital Director she develops and implement the brand message across all communication channels especially, social networks and at an international level as well as developing an effective PR and marketing strategy. As the Head of International Media she expands and cultivates relationships with all international key media assets and strategic contacts where appropriate, as well as steering design and managing the agreed PR and media annual plan. Over the years, Georgia has been a guest lecturer and speaker at various events worldwide and she teaches on digital communication and marketing courses for Spanish universities.
She is also the Director of the Barcelona branch of shesaid.so, the global network of women working in the music industry.