Aoife Flynn is the Head of Audiences and Development at IMMA, the Irish Museum of Modern Art. Prior to joining IMMA in October 2015 she was a marketing and communications consultant in the arts and creative industries and a live music curator.
Aoife is responsible for driving strategy to grow IMMA’s audiences both as physical visitors and online, for driving engagement with IMMA’s contemporary art programme among its audience, and in developing partnerships with individuals and companies who can invest in IMMA and support its ambitions. In 2016 IMMA was named the second most visited free attraction in Ireland having enjoyed its busiest year to date. In 2017 Aoife delivered a brand refinement project for the museum’s identity and in 2018 she will be developing a new content-led website and digital strategy for IMMA that aims to increase engagement and create a rich online experience for visitors and non-visitors alike. She believes strongly in the power of digital to connect audiences with contemporary art.
Aoife holds an MPhil (First class hons) in Cultural and Creative Entrepreneurship from Trinity College Dublin / Goldsmiths University. She is also a co-founder of I.NY, a new cultural festival that explores the relationship between Ireland and New York.